Tag Archives: Nonprofit News

Nonprofit News: Goodbye, farewell and amen

By “Doc Warren” Corson III May 11, 2018

Change is a large part of what we do. Nothing stays the same no matter how hard we try, and that, my friends, can often be a good thing. A few years ago, I contacted the editor of Counseling Today and shared my thoughts on the need for a column that spoke to the masses of folks in the counseling profession who dedicate their lives to serving others through nonprofit work. I provided some story ideas and hoped to see some of them end up in print.

To my surprise, the editor not only liked the idea but offered the column to me; he even helped me flesh out the name. Since that time, I have written every column and answered every email on a pro bono basis as a way to give back to a profession that has given so very much to me. I have been amazed at the volume of emails I have received related to my online column and the number of countries those emails have originated from. I’ve done my best to answer each and every query, although I’m sure my spam filter may have hidden a few.

As a teenager, I was part of a team that educated folks of all ages about safer sex practices, teen pregnancy and related issues. The first time I met the other team members, I was simply a student at school, watching the team’s presentation in the auditorium. I disagreed with some of the team’s points and had some insights of my own to share. I had never raised my hand in a large group before and had no plans heading into the presentation to raise my hand this time, but something the group said caused me to launch my hand high into the air.

I shared my concerns and saw that I had unintentionally made the presenters uncomfortable. I noticed their boss and my principal looking at each other, their faces turning a bit red. I sat down after saying my part and, after the presentation was done, I went back to class as normal.

Suddenly, I heard my name called and I was directed to the office, where I saw my principal and the whole team waiting for me. I thought I was in trouble, but, instead, the team members told me they were aware of their shortfalls — although they had never been called out on them before. To my surprise, they offered me a slot on their team, saying I could focus on the issues I had identified. Initially, I declined, but over the succeeding weeks, the team’s director called me again and again until I finally agreed to try the team out. That’s the thing about life: If we refuse to go beyond our normal comfort level, we rarely grow.

I started with small presentations, but within weeks, I had been moved up to state- and national-level presentations. Eventually, I was reaching international organizations, all at a time before the internet, YouTube and the like. I enjoyed the process a great deal and learned so much. A small-town boy, I twice went to Washington, D.C., to present in front of an international audience, rally on Capitol Hill and meet with high-powered politicians. It was not an experience this former high school dropout and single father (with custody) had ever expected. The tour lasted a few years and included interviews on the radio and television, in newspapers and magazines, and by the Associated Press.

I remember talking with the team’s director one day about how I would know when it was time to move on. I asked if there were guidelines in place or a time limit for the position. She replied simply, “When it’s time, you will just know.”

A year or so later, I found myself reflecting on what I had done. I had become a headliner for two presentation teams for programs focused on young parents, helped raise funding for programming for young fathers in both programs and done much to raise general awareness of the topics. I was nearing the end of high school and was ready to head out into the workforce full time. Someone who had seen me speak at the state capital helped me get a job, and with that, I felt I was ready to fade away from the public light. Things had changed, and with those changes, I found my passion waning. It was time.

The only job I have had for many, many years is as director of the charity I founded. I have been here since 2005 but started to develop the charity much earlier. During that time, we have grown from tiny and poor with a small office to having a corporate office at our original location and a therapeutic farm at another location. At our farm, we help train and mold the incoming generation of clinicians while also doing everything we can to make a real and lasting difference in the lives of those with whom we work.

I can’t imagine ever moving on from this place. I have even turned down offers that would have doubled my salary, halved my workweek and provided me with benefits that I never would have imagined. As good as those offers have been, none of them possessed the magic that this place has for me.

I believe I am answering a calling from above to serve, and serve I do to the best of my ability. Money is not my driving passion, nor will it ever be. I live in the same humble place I lived when I turned 6 and likely will remain their till I am called home. The only difference is that I own the place now.

My passion for “Nonprofit News” has not waned. I enjoy writing about and encouraging others to “do good,” and I cannot see that changing anytime soon. Still, for reasons not worth exploring in this column, I find that now is the time for me to depart. I am thankful for having had a brilliant editor on this column and for having a person who always seemed able to find the very best images to go with everything I submitted. I am thankful for the American Counseling Association for embracing me as a member so many years ago and for the always available David Kaplan (ACA’s chief professional officer), who has listened to various ideas over the years and who has been there to provide information for columns when needed.

I am humbled by the sheer number of emails I have received about this column and that this small-town “doc” has been able to consult with folks from all around the globe without ever having to leave the farm. You all have made this adventure one that I will never forget.

Beyond my normal work, I find myself suddenly exploring options that I had declined in the past. There is a possibility that you may see a Doc Warren YouTube channel very soon. I may contact the TV channel that once offered me my own show titled “Real Issues With Doc Warren.” There is the possibility of a podcast or radio show as well, although I have even money on the likelihood that I may just give myself extra tractor therapy time. Turning wrenches has been ever so appealing to me as of late …

If there has been one main theme that I have tried to convey to you all, it is that good ideas should never be silenced due to a lack of funding, a lack of space or a lack of experience. If you have a passion, an idea and the drive, you can make almost any nonprofit dream take flight. Start small and keep the spending low, but think big. Think long term while also focusing on each day. When I lacked a fax machine, I was thinking about when I would have acres of land for my clients. Never accept failure as an option.

 

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Nonprofit News looks at issues that are of interest to counselor clinicians, with a focus on those who are working in nonprofit settings.

 

Dr. Warren Corson III

“Doc Warren” Corson III is a counselor, educator, writer and the founder, developer, and clinical and executive director of Community Counseling Centers of Central CT Inc. (www.docwarren.org) and Pillwillop Therapeutic Farm (www.pillwillop.org). Contact him at docwarren@docwarren.org. Additional resources related to nonprofit design, documentation and related information can be found at docwarren.org/supervisionservices/resourcesforclinicians.html.

 

 

 

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Opinions expressed and statements made in articles appearing on CT Online should not be assumed to represent the opinions of the editors or policies of the American Counseling Association.

 

Nonprofit News: Who are you and why should I use your services?

By “Doc Warren” Corson III March 5, 2018

In the past few months, emails from several continents have come in asking about ways to establish a nonprofit and attract clients. While the “how-tos” of starting a nonprofit vary from country to country and state to state (province to province) based on tax and other laws, the “how to” of attracting clients starts by answering a simple question: Who are you and why should I use your services? If you know this answer, you are well on your way to promoting the program.

Each of your employees should be able to give an “elevator pitch”— a short impromptu presentation promoting your program. The pitch gets its name from the idea that you might find yourself on an elevator next to a potential client, employer, funding source or whomever/whatever you are looking for. How can you sell yourself — and your services — in the time it takes for them to get to their destination? You may have a few minutes or just 30 seconds, but you definitely do not have the time to give a full-fledged presentation complete with 27 glossy 8 x 10 color photos, a business plan and market analysis. Instead, you have at best a few hundred words, or the amount that you have read of this column so far, to impress them. It’s not easy, but once you have it down, you can do it on command at any time.

When I work with folks, I often ask them to pitch me their program. Pitching can be distasteful for many of us — as counselors, we do not like to think of our work as selling. But we need to promote what makes our program special. In most cities and towns there are many programs that offer the same or similar services — why should people pick us?

What makes your program special? What makes you unique? Is there something that you or your program offers that you feel no other program does or does in the same way? What separates you from the competition? In our case, the other programs in the area featured sterile office environments and a “take a number” deli feel. In response to we pitched that we offered a homelike setting focused on the individual and that we incorporated nature.

When you pitch, you need not tell your audience everything about what you’re pitching. You simply need to tell your listeners enough to whet their interest and then give them a chance to reply and ask questions. Below are some examples of an elevator pitch with varying amounts of information based on what you think you may have time wise. You can develop some of your own, and they need not be the same basic pitch with additional information; each one can be unique if you prefer.

Examples:

“We are a nonprofit mental health counseling and wellness program serving all ages regardless of their ability to pay, via two program locations, one being a therapeutic farm. We are in Bristol and Wolcott, Connecticut.” – 35 words

 

“We are a nonprofit mental health counseling and wellness program serving all ages regardless of their ability to pay, via two program locations; one being a therapeutic farm that has hiking trails, therapeutic gardens, therapeutic animals and educational programming. We are in Bristol and Wolcott, Connecticut.” – 46 words

 

“We are a nonprofit mental health counseling and wellness program serving all ages regardless of their ability to pay, via two program locations; one being a therapeutic farm that has hiking trails, therapeutic gardens, therapeutic animals and educational programming. We also provide training for clinical professionals. We are in Bristol and Wolcott, Connecticut. We do this with a team of paid and volunteer staff, and we serve hundreds of individuals and families for less money than some companies spend on catering.” – 81 words

 

“I founded a nonprofit mental health and wellness program in 2005 because I was unhappy with what I saw as a diminished focus on individual needs in favor of generic one size fits all programming. Since then, via a mostly volunteer team with some paid staff, we have expanded to two locations including a therapeutic farm that has about 50 acres of fields and forests, trails and therapeutic animal and gardening areas including greenhouses that offer ADA compliant beds. We serve all ages in an environment that helps people feel welcome, included, valued and above all comfortable. We are in Bristol and Wolcott, Connecticut.” – 104 words

 

What to consider:

When developing your pitch try to answer the following questions:

  • Who do you serve?
  • What is your specialty area?
  • What services do you offer?
  • What is the hook? Why you instead of the others? (Never put down the competition — simply highlight things that you have that others may lack.)

Do you have email and web addresses that are easy to remember? A person may not ask you for a card but may be curious later. An easy to remember email or web address can save the day. Your address need not be the name of your program. For instance, the farm we purchased was named “Pillwillop Farm,” and we simply added therapeutic to it. Few folks can recall it and when they do most mispronounce it and cannot even guess how to spell it. When they do try, “pillowtop farm” is the most frequent result. While we did purchase “Pillwillop.org” as a site, we went with the far easier “docwarren.org” and docwarren@docwarren.org for the main domain and email addresses. With these in place, people are much more likely to remember them or at least get them close enough that their web browser will pick up on it and direct them to us. In fact, our web and email addresses came at the suggestion of our clients; they knew what they wanted, and we gave it to them.

 

Once your pitch is done do not be afraid of silence — your audience may be considering what you had to say. Also, try not to push your card or other information on folks. I personally prefer to wait to see if they request it. The questions your pitch audience poses may surprise you, and the conversation may take a path that you never considered. Learn from these conversations and adjust your pitch as you see the need.

Take some time and think about who you are and why folks should use your services. You likely offer far more than you realize.

 

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Nonprofit News looks at issues that are of interest to counselor clinicians, with a focus on those who are working in nonprofit settings.

 

“Doc Warren” Corson III is a counselor, educator, writer and the founder, developer, and clinical and executive director of Community Counseling Centers of Central CT Inc. (www.docwarren.org) and Pillwillop Therapeutic Farm (www.pillwillop.org). Contact him at docwarren@docwarren.org. Additional resources related to nonprofit design, documentation and related information can be found at docwarren.org/supervisionservices/resourcesforclinicians.html.

 

 

 

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Opinions expressed and statements made in articles appearing on CT Online should not be assumed to represent the opinions of the editors or policies of the American Counseling Association.

Nonprofit News: Dostadning (death cleaning) your program and home can bring new life and promote growth

By “Doc Warren” Corson III February 2, 2018

The longer you‘ve been in a space, the more time you’ve had to collect things. Some of these things allow you to work more creatively and effectively or simply make your space more appealing to the eye. But sometimes your collection can lead to clutter that causes you to lose efficiency and can stunt the productivity you long for. Most folks have little trouble throwing away things that are clearly broken, but when an item is still good but no longer in service, it can be harder to let go. Add decades in the same space, and your eclectic office may resemble a low-rent rummage sale where there is little room to walk let alone do your job.

Dostadning is a concept from our friends in Sweden that means “death cleaning,” which is the practice of removing unnecessary clutter from your home to make it easier for your loved ones after you pass away. Over time, the term has evolved a bit, and its use has been employed by younger, healthier folks as a way to declutter not only their physical space but to improve their emotional and mental outlook as well.  Whereas it may have once been unheard of for anyone below 50 to do any dostadning, adults of all ages engage in it. What works for people, can also work with programs, so this mindset is worth considering for programs of all sizes, be they one room or thousands of square feet, clutter collects easily, especially in our consumer-based society.

When the program I founded purchased its largest location, the space came with a mixed bag of treats, treasures and plain old junk. Previously a farm that had been in the same family since at least 1860, you can bet there were many items set aside for a later date. The family had also rented space to several companies over the years, leaving behind a collection of amazing breadth and depth. Farmers learn not to throw much away as money is tight, repairs are often and ingenuity is king. That old bedframe may be cut and welded onto a broken trailer; that cot may make a great gate for an animal pen. You get the idea.

Our main building was mostly full of items from many lifetimes. Though a bit under 8,000 square feet, in much of the building there was little more than enough room to walk through. A lot of it was junk, but some of the items intrigued us, so we bought the building, all contents included. This meant moving tons of items many, many times as we sorted, remodeled, staged and built. It may have been easier to simply have started with an empty building and then shop for cool items to furnish it with later, but we wanted an authentic look and felt that nothing would be more authentic than using items that had been here for generations. So we were left with an array of old kerosene lanterns, hand cut nails, old lumber and other antiques to furnish our new offices, but we also had a few thousand square feet of cluttered chaos and new shops and multipurpose areas to build. We had tag sales and hauled away dumpsters full of items until we were left with what we felt was the “good stuff.” However, we simply had far too much of the good stuff to be able to function. That’s where dostadning would save the day — and our programming.

Many of you may have have tried and possibly failed at cleaning out the store room of your own office. On one side you have the coworker who wants to toss everything – from the boxes of old toner cartridges up to and including the ashes of the founder of the program. On the other, you have the coworker who wants to keep everything, including not only the stale donuts in the breakroom but also that box of broken Christmas ornaments that was meant to make the office look more festive but instead caused a trip to the ER for stitches.  And in the middle, you have the more level-headed coworkers who want to keep things that are useful and throw the rest away. This works—unless, of course, you have a lot of useful items that you don’t actually use. That’s when you need dostadning the most.

Dostadning embodies the idea that an item can be good but not need to stay with you. Here are some ideas for deciding what to do with the unneeded useful things in your program, home and life:

  • Have you used it in the last six months, a year? Do you have clear and solid plans to use it soon (such as seasonal items)? If not, it should probably go.
  • Start with the obvious areas –those with the clutter long forgotten– and thus easiest parted with, like storage closets, junk drawers and that old outbuilding that you have not gone into since fuzzy car dice were still a thing.
  • Make three piles, one for throw away/recycle, one for keep and one for giveaway/donate. Try to make the “keep” pile the smallest.
  • If the space is large, consider getting a dumpster so once you have elected to throw away items they are immediately out of sight. The longer it stays, the bigger the chance that it moves to the saved pile.
  • Do try to involve folks that may need items you are getting rid of. Is there a colleague that is just starting out that has a large need but limited funds? If so, ask them to help and to let you know whenever they see things they can use. Knowing an item has a home and a use can make it easier to part with. Just make sure they take it right away, otherwise you may become their de facto storage place.
  • Speak with other programs to see if anyone has a posted wish list. If so, offer any of your extra items that are on the list — a great way to help them as you help yourself.
  • If you have an empty room, consider moving good but not needed items to it for a time-limited (1-2 weeks) “take what you need” event where you invite the public to come take a look and take whatever they can use (you can include a donation can if you wish in case some folks want to make a monetary donation for an item). When the event is over, however, it all goes to a donation center or dumpster — this is about cleaning, not opening a shop.
  • Use social media to offer items for free (or in some cases, for sale). Programs like Freecycle can prove invaluable but do set firm timelines for pick up.

As you clear away the clutter, you will clear some space—and hopefully, some pressure. By removing items, you may be able to help others as well and also highlight the key items that you kept, transforming a mass of stuff into selectively staged, unique eye-catching displays.

In our case, the dostadning continues. We’re working on our latest dumpster—parting with potential treasures, but clearing up some much-needed space: 1,000 square feet that will soon be 1,600. This space will eventually be a multipurpose room that will host community meals, talent shows, classes and other events. By removing the unneeded, we are bringing new life into once dead space while also lessening the burden on those that will come after us. Death cleaning enables new life and growth, which is what we in the nonprofit sector are all about. I’m rooting for ya.

 

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Nonprofit News looks at issues that are of interest to counselor clinicians, with a focus on those who are working in nonprofit settings.

 

Dr. Warren Corson III

“Doc Warren” Corson III is a counselor, educator, writer and the founder, developer, and clinical and executive director of Community Counseling Centers of Central CT Inc. (www.docwarren.org) and Pillwillop Therapeutic Farm (www.pillwillop.org). Contact him at docwarren@docwarren.org. Additional resources related to nonprofit design, documentation and related information can be found at docwarren.org/supervisionservices/resourcesforclinicians.html.

 

 

 

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Opinions expressed and statements made in articles appearing on CT Online should not be assumed to represent the opinions of the editors or policies of the American Counseling Association.

 

Nonprofit News: Taking safety seriously: Common issues found in small practices

By “Doc Warren” Corson III October 26, 2017

As a writer, educator and counselor certified in two countries, I find myself consulting with folks all over the globe. I belong to various counseling-related groups and find much inspiration therein. I’ve also found many a post or question that made me cringe. Not because these professionals were less bright, energetic or talented than others, but because it would appear that their educational programs and real-world experiences have been lacking in some key areas that would help ensure not just the highest quality of care but also the highest level of safety for them, their staff members and their clients.

I’m often asked why I write for so many places pro bono, and my reply is simple: I’m trying to give back to the profession that has enabled me to help so many in need while also providing a good life for me and mine. If we fail to feed our profession, if we fail to fill the current training and experiential gaps that currently affect our programing, then the future of the counseling profession will begin to look bleak. Sharing knowledge freely is one of the best ways to make lasting change in our profession.

As you read over the following issues that I have found to be very common, think about how they may apply to you or to someone with whom you work. If they apply, consider ways you can move to improve the situation. We are all on the same team, and we will ALL make mistakes in our work. Let’s do what we can to ensure that when we do make errors, that we remain safe, both physically and from a liability standpoint.

 

Issue: Having only one staff member working in the office when it is open for business

Concerns: Being the only person in an office (other than clients) increases the risk to a clinician in many ways. It can pose a physical safety risk should a client become physically or sexually threatening. It can pose a health risk should a major health issue such as an injury, heart attack or other collapse occur. It also can make it much harder to defend yourself should a current or former client ever make an accusation against you. Having another staff member available to report that nothing out of the ordinary happened that day and that no signs of impropriety were present can make a difference.

Ways to avoid: Always make it a practice to have at least two people in the office area at all times. This doesn’t mean that you need two clinicians. The people present might be a receptionist, an assistant, interns, a biller or even volunteers. My offices have a system in place to ensure that two people are in every office every day (last-minute health issues notwithstanding). Sometimes the “extra” person is a staff member; other times it is a graduate, doctoral or undergraduate intern or volunteer.

 

Issue: Not having documentation for services provided, often because you do not work with third-party payers

Concerns: I’ve seen this happen many times over the years. A clinician, often in a small private practice, decides that he or she will not take insurance payments and thus will no longer keep therapeutic records of any kind. Instead, the clinician determines simply to keep a tally of billable hours. I’ve also seen cash-only practices that keep no records whatsoever.

This leaves so many issues that it could be an article unto itself. Treatment record are required regardless of insurance. They are part of the profession and are subject to ethical and legal requirements (see Standard A.1.b., Records and Documentation, of the 2014 ACA Code of Ethics, as well as state and national laws).

Ways to avoid: Avoid going by what another counselor tells you and instead consult the ACA Code of Ethics and applicable laws. Review and use online resources, and develop documentation and a system to keep all records secure. Some free resources can be found here at docwarren.org/images/Documentational_Requirements_for_Practice.pdf and docwarren.org/supervisionservices/resourcesforclinicians.html.

 

Issue: Little to no prescreening of clients

Concerns: Without proper screening, you risk accepting clients with needs that are beyond the scope of your practice, knowledge, experience and education. This lack of screening can lead to safety issues, such as in a case in which the client is potentially violent. It also can lead to wasted session times and time-consuming referral services and follow-up that could have been avoided with a simple screening.

Ways to avoid: Use a prescreening form and process at the time of first contact with potential clients to ensure that they are a good fit for your program. If they are, schedule them accordingly. Should they not be a good fit, have a list of more appropriate placements, complete with phone numbers and other contact information, at the ready to offer them. This will potentially save hours, both for you and for the prospective client.

 

Issue: Keeping a clear path between you and the exit

Concerns: In the case of client violence or client physical collapse, having a clear path between you and the office door can greatly increase your chances of a positive outcome. I have consulted with clinicians who were assaulted by clients and found that they had no system in place for keeping a clear path to the door. In addition, they lacked safety training (see below).

Ways to avoid: Furniture placement can do wonders to increase safety in an office environment. Place “your” chair or other furniture as close to the door as possible, while placing client seating a bit farther from the door (even a few extra inches can make a difference). When greeting or exiting the room with a client, try to be the one to open the door for them. Once the door is open, you can allow them to walk out before you because with the door open, there is less risk. Plus, chances are great that your office opens into a public space.

 

Issue: Lack of safety training/not knowing what to do if a problem arises

Concerns: In many instances I have consulted on after a clinician has been assaulted, the clinician lacked basic insights into or training for when a problem might arise. Don’t get me wrong — depending on the situation, an injury can result no matter the amount of training a clinician has received, but a lack of knowledge only increases the odds of injury.

Ways to avoid: Depending on the treatment setting, the use of body alarms, comprehensive safety training and awareness exercises can be beneficial. Body alarms may not be needed in the average program, but those who serve violent offenders or those with a history of violence can surely justify the expense. For the average counseling program, consider having someone conduct a safety assessment who is knowledgeable both about safety and your treatment setting. Conduct regular in-service trainings and exercises, and make basic skill training part of new employee orientation. The few hours and few dollars spent can make a huge difference.

 

Issue: No way to communicate to other staff should an emergency arise

Concerns: Some nonprofit counseling programs are small, with just a few offices that share common walls. Other programs have large campuses that utilize different buildings or are spread across multiple acres, making it difficult (if not impossible) to hear a staff member in distress and in need of assistance.

Ways to avoid: Have a means of communication in place for all employees based on the office or campus setup. In our programs, staff members use handheld walkie-talkies whenever they are out of range of the reception or other high-traffic areas. These radios are only used in the event of an emergency, so there is little worry of intrusion or distraction. Our reception staff always have one with them in their area so that they can call for assistance if needed. Systems can range from about $100 into the thousands, depending on the number of handsets needed and type of system.

 

Issue: No receptionist or other staff in the waiting area

Concerns: Often, treatment records, schedules, cash boxes and other vital information are stored at the reception desk. Failure to keep this station manned can lead to theft of charts, especially if a volatile legal case (such as a divorce or custody hearing) is going on that involves one of your clients. An unmanned reception area can also lead to the loss of valuable property, folks wondering around the building and interrupting sessions, and a host of other issues.

Years ago, two different local programs contacted me about potentially wanting to partner on a few projects with my program. Both had great credentials, and as the program director, I decided to explore the options. If nothing else, I figured they could be referral sources. One day, I had a last-minute cancellation and decided to visit the programs.

At the first one, I found the door unlocked and the reception area deserted. I was able to roam the halls and noticed no white noise machines or other means of ensuring privacy. I also found confidential mail in plain view next to a few office doors.

I was greeted by much of the same at the second program, in addition to unlocked chart cabinets and confidential information sitting on top of a desk. The desk was also unlocked, as evidenced by several partially open drawers. Needless to say, I passed on any possible partnerships or referrals.

Ways to avoid: Keep cabinets locked and valuables secured when not in use. Hire staff or take on interns and volunteers whenever needed and train them on privacy laws, safety and securing documentation.

 

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Although this article is far from comprehensive, it highlights some of the more commonly found safety issues in smaller programming. Do what you can to keep your nonprofit program running smoothly while addressing safety and liability concerns. With a bit of prevention and an eye toward being proactive, we can do much to lower our liability and keep ourselves (and our staff members and clients) safer. People are counting on us.

 

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Nonprofit News looks at issues that are of interest to counselor clinicians, with a focus on those who are working in nonprofit settings.

 

Dr. Warren Corson III

“Doc Warren” Corson III is a counselor, educator, writer and the founder, developer, and clinical and executive director of Community Counseling Centers of Central CT Inc. (www.docwarren.org) and Pillwillop Therapeutic Farm (www.pillwillop.org). Contact him at docwarren@docwarren.org. Additional resources related to nonprofit design, documentation and related information can be found at docwarren.org/supervisionservices/resourcesforclinicians.html.

 

 

 

 

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Opinions expressed and statements made in articles appearing on CT Online should not be assumed to represent the opinions of the editors or policies of the American Counseling Association.

Nonprofit News: Preparing for your successor starts with the founding of your program

By “Doc Warren” Corson III September 25, 2017

Most of us have seen it happen. The founder of a nonprofit program retires or dies after decades of dedicated service and sacrifice, and their life’s work turns to shambles in no time because of drastic changes made by those who replace them.

Sometimes it starts subtly, with a tweak or two to the mission statement. Other times it’s like a battering ram and might include the sale of once vital property, the handing over of the nonprofit to a larger program, the abandonment of core values and missions or the dissolving of the program altogether.

In other cases, the driving force behind a nonprofit is neither the board of directors nor even the founder(s) but rather one or two key members of the program. Once they have gone, the heart and possibly the soul of the program goes with them.

This does not need to happen, however. In this article, I’d like to offer some key ways to ensure a positive outcome once you are gone from your nonprofit program. It is NEVER too early to plan for your departure. In fact, in the program I founded, that planning started in the design stage, far before the first client arrived, before the location was selected and while the writing of our bylaws and other founding documents was taking place.

Be clear about your mission and direction. When training new staff and board members, use your mission and direction plans as the framework for every major decision. Otherwise, the mission statement is little more than something that is written in the founding documentation and then forgotten. When new programming is suggested, discuss how it would further the mission (or not). Make your short-, mid- and long-term direction clear. The best way to ensure a smooth transition is by educating your workers thoroughly while you are still active in your nonprofit program.

Select board members who love your program and what it has become but who are not afraid to challenge you. Find folks who share your passion but not ones who will follow you without question. This is not a place for sycophants. As the director of a counseling-based nonprofit, you will be challenged during discussions and you will likely lose a vote from time to time. That is a good thing, so long as it is productive.

Beware, however, of board members who might say, “I never really got what the founders wanted. It just didn’t make sense. But I took the position because it was good for my career.” Once these folks take charge, your program may never be the same.

I once spoke with a person put in charge of a low-income housing program who said he never understood why the program owned property. He set about divesting the program of ALL of its real-estate holdings “with the understanding that the new for-profit owners would keep costs affordable for all income levels.” Since its incorporation, the foundation of the program had been the acquisition, development and maintenance of property for the express purpose of providing quality low-income rental units. In short order, this person transformed “his” program into little more than an advocacy program, which was far removed from what the founders had envisioned. If there had been a stronger board of directors that possessed a working knowledge of the founders’ goals, this scenario easily could have been prevented.

Teach your secrets to others. Are you able to negotiate better deals with certain companies than others could due to knowing more about that company’s preferences and style? If so, how do you do it? Do you know something that others might miss? Perhaps that that company requires a softer hand or more direct involvement? Whatever the case may be, if you have a secret, share it with your valued staff.

I often am called into negotiations of various types, such as when there are issues between two entities that have shared programming or to help prevent rifts between individuals or programs that could lead to legal issues or formal contract disputes. The hope is that I can bridge the gaps. Most times, I can, although some cases do indeed lead to court or other less-than-positive situations. Whatever the outcome, I always try to sit with key members of my program to go over the case study so that we can see what worked, what didn’t work and how it all turned out.

Don’t make yourself out to be the superhero; share your knowledge. Sometimes it comes down to a little observation such as “I noticed from the way that someone in the negotiations held themselves that they likely would not do well with an authoritarian approach, so I approached them as equals and asked them rather than told them how they could assist.”

By teaching your team not just the how and why of your process but also the what (What led you to this decision? What data was important? What cues do you consider important?), you can help them replicate it far into the future. This is key so that if they ever are called into a situation such as this in the future, they will have a leg up in the process due to the added insight from this experience. At times, the “student” in this situation can become the teacher because he or she may see a possibility that I missed. Either way, this process assists our entire program because of the shared knowledge. Although it’s great to feel important and to be the “go to” member of your team, it is better to help foster an environment in which the whole team becomes “go to” people. And it’s all the better if they come to emulate your style so that once you are gone, your flavor will remain.

Nurture your employees and volunteers. Show them they are vital and appreciated; don’t just provide lip service. What makes them important? What skills do they want to build? Find out and try to put them in positions where they can gain them. What do they prefer to do? Find out and try to match the needs of the program with your employees’ and volunteers’ skills and passions. When they fail, be kind and offer guidance and a shoulder as needed. The more ownership they feel in the program, the better.

Speak of future plans now. Don’t keep things a safely guarded secret. Put your dreams and goals out there. The more folks that know, the better. Pillwillop Therapeutic Farm is a direct result of me making it known to anybody who would listen that I wanted land for passive recreation for our community. It started with an offer from a lodge brother who heard about my plan and said he would let his property be used via parking passes. From there, it led to a lease and purchase. The property never was put on the market, and without me sharing my vision with others, we would never have known about it. Many things happen like this in business on a regular basis, so make your dreams known.

Don’t allow yourself to become indispensable. We’ve all seen it. An enigmatic leader appears to be able to pull off just about anything he or she attempts, often where others have failed. No one else, it seems, can do what this leader does. This is great while the leader is there, but it can be disastrous when they are gone.

Teach folks how you do what you do. Nurture them and guide them while you can so that when you are gone, they can take over in a smooth transition. In many cases, the secret is easy. When a leader was asked how victory was achieved where so many others had failed, the leader responded, “I looked at each failure to determine why I thought it failed, then compiled all the data and took a path that no one else had. Using the failures as a way to eliminate possible paths provided me with the one most likely to succeed.” The leader then gave concrete examples that were invaluable.

Don’t overreach or overspend. We often have grand goals, which is fine. But keep the bottom line in mind and be realistic. Many nonprofit programs fail because when the new guard comes in, they find that the old guard left the program with a pile of debt or discover that the work the program is doing has become so diluted as to make it tasteless.

If you want a smooth transition, leave a firm foundation. This includes a healthy debt-to-income ratio (my program has only one line of credit, which is our mortgage), equity in your properties should you ever be forced to take out credit (we had about 55 percent equity at closing) and realistic growth. Although we have built our main program slower than projected (we have about half of our building remodeled, whereas we had hoped to have it all redone), we have done so without a line of credit or debt, which leaves us in a very strong position.

Delegate, empower and cross-train. Don’t do it all yourself. You can delegate duties, monitor, guide and lead, but to succeed, you will need a solid team. Teach folks not only their job but the jobs of others so that should an emergency arise, you will have backups. This happened to us recently when we lost a key member of our staff temporarily due to illness. Because we were cross-trained, we possess the capability of getting the job done, at least minimally, while waiting for our team member’s return. We all are doing a bit more than normal, but thanks to the cross-training, it is working.

Use the “decade rule.” It has been said that it takes a decade to properly train your replacement as a leader. If everything ran smoothly, you could wait until 10 years prior to your planned retirement to train your replacement. But since we do not know how our health, the job market and countless other factors will be that can impact our ability and desire to work, it is a good practice to have training in place sooner rather than later. Through training, delegating, setting a good foundation and following other best practices, you are allowing yourself the decade required to allow your successor to learn the ropes well.

If you want a solid course for the future, leave a solid program when you exit.

 

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Nonprofit News looks at issues that are of interest to counselor clinicians, with a focus on those who are working in nonprofit settings.

 

Dr. Warren Corson III

“Doc Warren” Corson III is a counselor, educator, writer and the founder, developer, and clinical and executive director of Community Counseling Centers of Central CT Inc. (www.docwarren.org) and Pillwillop Therapeutic Farm (www.pillwillop.org). Contact him at docwarren@docwarren.org. Additional resources related to nonprofit design, documentation and related information can be found at docwarren.org/supervisionservices/resourcesforclinicians.html.

 

 

 

 

 

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Opinions expressed and statements made in articles appearing on CT Online should not be assumed to represent the opinions of the editors or policies of the American Counseling Association.