Loss inevitably is the precursor to grief. One grieves because one has lost something that had significant meaning in one’s life.
The switching of the terms was very eye-opening and deliberate to me from a counseling perspective. Perhaps it is true that in the past, I have tried to treat the grief and, in turn, have not paid enough attention to the loss. 

“… Your ACA is on the move. We have been learning to adapt to the changing needs of professional counselors, counselor educators and graduate students. We do this by asking you what you want. We also do this by hearing directly from you. That is something that will not change. We want to know how we can meet the professional needs that you have.”