When it comes to building a thriving referral base, there are two words every private practitioner’s marketing plan should include: niche and networking. Niche marketing is the opposite of mass marketing in that counselors target a specific segment of the population. Deliberately narrowing the client field sounds counterproductive, but successful
Category: Features
Editor’s note: Both audio and video downloads of the keynote addresses delivered at the ACA/CCA Convention are available on the ACA website at www.counseling.org. If counselors occasionally feel that their work goes unnoticed or underappreciated by the world at large, those in attendance at the American Counseling Association/Canadian Counselling Association
Last month at the American Counseling Association/Canadian Counselling Association Convention in Montréal, the American Association of State Counseling Boards announced important information regarding its licensure reciprocity plan and the credential registry. Because licensure requirements vary from state to state, licensure portability has been an ongoing concern for licensed professional counselors
“Identity” was the buzzword that emerged from the most recent counseling summit, held April 1 during the American Counseling Association/Canadian Counselling Association Convention in Montréal. Following on the heels of the initial summit, which took place Jan. 11 at the American Association of State Counseling Boards Annual Conference in Phoenix,
Since last fall, one of counseling’s living legends, Albert Ellis, has been engaged in a fervent battle with the board members of the Albert Ellis Institute, the not-for-profit organization he founded more than 50 years ago. During the past three months, the dispute has escalated into a mud-slinging campaign complete
Editor’s note: The names of soldiers and Marines in this article have been changed to protect their privacy. John Moore was flying home recently from California to Chicago. Next to him sat a 22-year-old Marine traveling to visit his family before being deployed to the Iraqi town of Ramadi. When
The current economic market has made job hunting a vital set of skills for increasing numbers of people. But even in the best of economic times, it pays to understand what you can do to make yourself more appealing in the marketplace. Current career trends suggest that an individual will
Most parents want to protect their children, not just from physical dangers, but also from the emotional hurt and pain that life can bring. While we can accept the small hurts our children face most days – misunderstandings with classmates, losing a favorite toy – we tend to believe we’re
At presstime, Congress was still considering budget reconciliation legislation that included language establishing Medicare coverage of state-licensed professional counselors. American Counseling Association members are strongly encouraged to check www.counseling.org/publicpolicy for updates on the status of this legislation and the possible need for grass-roots support for this provision. This website and
The startlingly tall, thin young Vietnamese man was standing naked in the middle of a busy city street talking to himself as motorcycles and bicycles whizzed by him. Perhaps even more peculiar was the reaction from others — there was none. Libby Zinman-Schwartz was watching the man out the window