In this issue of Counseling Today, you’ll read about the many offerings and opportunities that await those attending our first international convention co-sponsored by the Canadian Counselling Association. For those of you who have somehow managed to avoid seeing a multitude of marketing and informational pieces during the past several

Crystal, crank, Tina, ice, glass — it’s all methamphetamine and, increasingly, it’s everywhere. Last month, the Substance Abuse and Mental Health Services Administration released a report stating that admissions to treatment for methamphetamine abuse have increased significantly across the nation, moving from West to East. States in the Midwest and

When Kelly Duncan was chosen by People to People Ambassador Programs to lead a school counseling delegation to China in partnership with the American Counseling Association, she knew she would encounter a vastly different culture and worldview. Still, said Duncan, executive director of the South Dakota Counseling Association, a branch

When it comes to building a thriving referral base, there are two words every private practitioner’s marketing plan should include: niche and networking. Niche marketing is the opposite of mass marketing in that counselors target a specific segment of the population. Deliberately narrowing the client field sounds counterproductive, but successful

Editor’s note: Both audio and video downloads of the keynote addresses delivered at the ACA/CCA Convention are available on the ACA website at www.counseling.org. If counselors occasionally feel that their work goes unnoticed or underappreciated by the world at large, those in attendance at the American Counseling Association/Canadian Counselling Association